Client Polestar
Title PS4 Launch
Title PS4 Launch
Polestar 4 is an innovation for the electric age, packed with technical achievements and design features. Upon reviewing all our assets, we recognise it as our largest delivery to date. A solid foundation gave us the ability to create a large number of assets across different media, while maintaining consistent visual tonality.
Collaborating with Design, Brand, Marketing, Digital & Product experts created
a
powerful alignment that gave us a solid foundation for the entire project.
Sustainability visuals have been a
reoccurring part of our Polestar scopes. The challenge of achieving clarity and correctness guided us on a journey to uncover beauty within complexity.
Polestar built a “light configurator” on the starting page,
featuring the same assets that are used in the full configurator.
featuring the same assets that are used in the full configurator.
We extended the configurator to show all the design features of Polestar 4.
Making the configurator a digital version of a flag-ship store experience
Aligning our in house teams across
different productions kept everyone
up to date with product knowledge and Art Direction.
The Polestar 4 UX/UI won a red dot design award.
The UX/UI project featured 380+ assets, ranging from Design framework
to final renders.
